THE KBS INSIDER
Blog Archive



THE GOLDEN RULE


by Clint Copulos

If you asked 100 different people which diet has worked best for them, you might get 100 different responses. How is it that 100 people can be following different diets, but all be achieving the results they want? Is it genetics? Have they discovered what works best for their body, and we haven’t? There is … Read More

BREVITY or VERBOSITY


by Dean Del Sesto

IN THE WRITING TENSION BETWEEN BREVITY AND VERBOSITY, THE LESSER ALWAYS WINS.   WRITING FOR MARKETING: THE LONG AND THE SHORT OF IT. When was the last time you read a website end-to-end? How about a brochure from start to finish? A direct mail or email piece all the way through? I thought so. With … Read More

Executive Outlook: Ken Robertson


Recently Premier Office Magazine asked KBS Central Regional President, Ken Robertson what he feels is the key to attracting and retaining tenants during the next three to five years? Creating environments where companies can flourish — this is the biggest opportunity we have and the most meaningful thing we can do to retain and attract … Read More

Does your Brand
Attract Employees …or Repel them?


by Jen Prosek

What’s in a brand? Most people think a brand is consumer-focused, designed to sell a product or service. But in reality, a brand is much more. Your brand is something that attracts not only potential clients and customers, but also your employees. As a public relations business we are obsessed with our employer brand because … Read More

Executive Outlook: Kim Smith


Recently Premier Office Magazine asked KBS Senior Vice President, Kim Smith, what she feels is the key to attracting and retaining tenants during the next three to five years? As density continues to increase in today’s office environment, landlords need to be ahead of the curve.  Smarter buildings with expanded HVAC hours/capacity, app access and … Read More

50 shades of green:
understanding next-generation
sustainability systems


by Rick Martin

50 shades of green: understanding next-generation sustainability systems   Green building continues to be the wave of the future. In fact, when the Greenbuild International Conference and Expo hits Los Angeles next month, it’s estimated to bring up to 25,000 environmentally focused minds together to discuss everything from the most recent LEED rating systems, one … Read More

Streamlining the Leasing Process


by Brent Carroll

Start to Finish, simple to complex, tenant needs must be met every step of the way. Building and managing a business in today’s busy world is a full-time job, though changing office space should not be. Tenants want to make well-informed leasing decisions quickly, go through as seamless of a process as possible and get … Read More

BRAND ROI:
IT GOES BEYOND THE BOTTOM-LINE


by Caitlyn Mach

There is a great deal of ambiguity connecting Business Branding to “Return on Investment” (ROI). To most executives, Brand-ROI resembles spending X-dollars on brand initiatives and receiving a greater number in return. This is the paradigm Brand-ROI lives in. There are numerous factors to quantify Brand-ROI, but it’s difficult to measure every one let alone … Read More

Executive Outlook: Brian Ragsdale


Recently Premier Office Magazine asked KBS Executive Vice President, Brian Ragsdale what he feels is the key to attracting and retaining tenants during the next three to five years? By design, many assets acquired for our opportunistic funds have been those that have had problematic and/or undercapitalized previous owners. Our strategy with opportunistic properties has been … Read More

Innovation is the Name of the Game


by Brett Merz

There’s been a lot of activity at the KBS-owned 500 W. Madison property in Chicago. Accenture, a multi-billion dollar consulting company and KBS tenant, has revamped its existing office lease into a new 74,000-square-foot Digital Innovation Hub. The company had a very specific goal and vision in mind to update its existing space into a … Read More