Attracting a New Generation of Talent

Kathryn Mujezinovic

Three Surefire Strategies for Attracting a New Generation of Talent


Bright. Entitled. Adaptive. Restless. Tech-obsessed. However you choose to describe the newest generation of talent, one thing is certain: These young professionals are transforming the modern business landscape in more ways than one.

Many entering the workforce today bring with them big ideas, youthful enthusiasm and a healthy disdain for the status quo — qualities that businesses need to capitalize upon in order to maintain their competitive edge.

Yet as expectations around what constitutes a great career opportunity change, recruiters and HR professionals are often left feeling uncertain about what young workers look for in a new job.

“It’s not just smart for businesses to consider how they are attracting young talent in today’s changing employment landscape, it’s critical,” says Marc Rosenow, president of LINK Staffing, a leading talent firm in the United States. “If companies are looking to stay ahead of their competition, they should first look to their workforce.”

From high-tech office spaces to greater workplace flexibility, these are three surefire strategies for attracting a new generation of talent:

Elevate the importance of workplace flexibility

The rise of digital technology has blurred the lines between home and the office, and for many millennials and Gen Y professionals, this means that achieving work-life balance is a top priority. A 2016 Deloitte survey found that millennials value work-life balance higher than all other job characteristics.

Employers who champion greater workday flexibility will inevitably attract young job seekers who value flexibility and balance between work and home. This is especially true of companies that provide access to remote working technology. In fact, the same Deloitte survey found that 75 percent of millennials want more opportunities to work from home at least a few days out of the week.

Even companies unable to offer remote working options can create offices that provide some of the creature comforts of home, including game rooms and rest areas. Workplaces within walking distance of bars, restaurants and entertainment venues may also appear more desirable to younger, more socially inclined workers.

Ease the stress of the workday commute

The stress of a daily commute to and from the office is a major deterrent for plenty of job seekers, and it’s often a deciding factor for whether or not a young professional takes a job offer. According to a study conducted by Canada’s University of Waterloo, workers with the longest commutes are also those with the lowest overall satisfaction with life.

Many younger people have very different expectations around driving and car ownership. According to a University of Michigan study, only about 60 percent of today’s 18-year-olds have a driver’s license compared to 80 percent in the 1980s. Simply put, the prospect of a long commute is likely to drive away younger talent.

Consequently, businesses with offices in close proximity to public transportation will likely have an easier time attracting millennial and Gen Z workers who would rather skip the rush hour traffic and take the train instead.

Stay up to date with new technology
Many young professionals can’t remember a time they didn’t have access to internet or a smartphone in their hands. Consequently, their expectations around workplace technology are much higher than those of their more mature counterparts.

According to The Future Workforce Study conducted by Dell and Intel, more than 80 percent of millennials say workplace tech would have an influence when deciding to take a job.

For employers, this means taking a closer look at their office’s digital offerings. Cloud-based productivity software, advanced video conferencing options and AI-powered workspaces could all play a major role in attracting and retaining young talent in the near and far future.


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Kathryn Mujezinovic is the vice president of LINK Staffing, the premier provider of light industrial, professional, administrative and skilled trades talent on a contract, project and direct-hire basis.  LINK, an award-winning staffing and recruiting firm, has 45 offices nationwide and is a KBS tenant at 1800 Bering Dr. in Houston, Texas.